Content marketing is a very cheap and great way for businesses to connect with their target audiences. Content marketing is marketing using content (video, audio, written and image) to engage with your customers to generate interests and increase sales conversions. I say that it is cheap because businesses don’t have to buy advertising. For the low cost of a self-hosted WordPress website, YouTube account and a cell phone, you can get started in content marketing.
It is nice to get started but how do you hit the mark? Well, I am glad that you’ve asked. I have 7 reasons why you should use content marketing for your business. These reasons will give you a start towards connecting to your target audience.
Seven Reasons How to Use Content Marketing
Promote Your Brand – that’s what content marketing is all about. The bonus is that you get to control the narrative of how you represent yourself.
Share with Relevant Groups and Target Audiences – Connect with your specific target audiences using content marketing.
Repurpose and reuse your content for future use – once created, your business can reuse it at any other time. Once it is done, your company can repurpose and reuse it anywhere at anytime.
Use more than one medium (video, written, audio and image) – Content marketing comes in many different forms: audio (podcast), written (blog), video and images.
To share to different audiences – your business may want to reach out to non-customers who have the similar demographics as your current customers. Content marketing can help you reach these non-customers.
Engage with your customers – They want to hear and buy from you; so, give them want they want.
Build your authority to increase your market share – every business wants to be the market leader. Content marketing will help you differentiate you from your competitors.
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