Carla’s Correspondence : Issue 56 : Blog to Brand II – The Present Is a Gift! Start Now!

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I am back with the second installment of going from blogging to personal brand. Last week (check it out here), I have written about why you should consider blogging to elevate your personal brand. Now is the best time to create separation. People have returned from summer vacation and the fourth quarter is two weeks away. You are in a sweet spot to lower the boom on your competition.

Most people fear spending so much money on something new that’s not guaranteed. However, I am here to tell you that you don’t have to spend any money to get started. You can get started on Blogger.com, Google’s free blogging platform. I have had mine for over 13 years and it’s still up and running. Check it out here https://carlarjenkins.blogspot.com/ . I was on Blogger from 2004 through 2015 when I got my WordPress site. That’s 11 years. During those 11 years, I have relocated from Cleveland to Washington, DC and received 4 promotions. The point is to get started.

Now I do have a warning for you: DON’T use Wix, Weebly or WordPress.com to get started. The reason why is because you don’t control these free platforms. Also with WordPress.com your site becomes yourname.wordpress.com (carlarjenkins.wordpress.com) instead of yourname.com (carlarjenkins.wordpress.com). You don’t want to give WordPress.com any free advertising en route towards building your brand! Moreover, with Blogger.com being owned by Google, you’re instantly getting SEO traction. You’re getting found by people which is great; plus with Blogger you can republish to different platforms namely LinkedIn and Medium.

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LinkedIn and Medium are the two biggest business-related platforms. They can increase your visibility moving you up to expert level. Once you post on Blogger.com, you import your blog article link on Medium or copy and paste your article onto LinkedIn Pulse to increase your reach. Visit my LinkedIn https://www.linkedin.com/in/carlarjenkins/ and Medium https://medium.com/@carlarjenkins  profiles to see how I have republished my blog content onto these two platforms.

You still get to keep your publishing rights because you’ve used Blogger over posting directly into Medium and LinkedIn. Whenever, I republish, I always put my original article as the source article so when people are interested in it, they return back to the Blogger.com site. Remember, while you getting started, you have to start training your audience to return your real estate (Blogger.com) even though they’ve found you on either Medium or LinkedIn (or some other social media platform).

See how easy this is to simply get started because now you know that you can get started for FREE! Try it out and email me at info@carlarjenkins.com letting me know how you are doing. Next week, I will bring to you the final installment where I discuss how to stay consistent once you’ve started.

Until next time,

Carla

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